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Award-winning promotions for Akron’s University Park speak to real plans, real substance

It’s more than blah, blah, blah.  A good marketing campaign for your community should go to the core of why people want to live, work and do business there.  It’s up to each community to create an image of itself, backed by substance, to convey its unique competitive advantages.

No question, the perception of so-called “legacy” manufacturing cities tends to be old and uninviting, even in places where there is rebuilding.  How does a community change that image?

Recently, the Mid-America Economic Development Council recognized Akron’s University Park Alliance as No. 1 among large communities in ten Midwestern states for its “Community Promotion and Marketing Program” and No. 2 for its website and online communications.

On top of that, UPA’s print marketing campaign placed No. 1 in Ohio’s annual Excellence in Economic Development Marketing competition for large communities, sponsored by the Ohio Economic Development Association (OEDA).

We’re proud of how we’ve promoted University Park through beautiful materials and online communications that reflect a new reality for Akron, which is a long way from its smoke-stack past.  Most of all, we’re proud of the message that we can honestly convey about a new, emerging University Park in Akron, Ohio.

It’s not about talk.  It’s about a whole lot of hard work, and collaborative planning among leaders of our city over many years.  A substantive growth plan helps tell an effective economic development story.


This entry was posted on Thursday, December 15th, 2011 at 1:10 pm and is filed under UP Akron. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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