University Park is an emerging urban neighborhood in Akron, Ohio
where a diverse population actively pursues an eclectic and exciting life
of health, education, sustainability, and community. The 50-block
neighborhood is strategically located at the center of education,
medicine, technology and culture.

University Park

UP Marketing Campaign

In early 2010, University Park Alliance (UPA) unveiled a new University Park marketing campaign designed to increase interest and investment in the neighborhood. “Do Something Great Today,” the new tagline, is the centerpiece of a powerful new program that will define and promote the unique University Park experience.

Read complete news release here.

Neighborhood Identity

A fresh graphic identity builds on the neighborhood’s inspiring assets and includes a new logo comprised of colorful orbiting circles designed to evoke distinctive qualities of the University Park neighborhood including diversity, creativity and sustainability.

Please note: Usage of the UP identity to promote your event, business etc. must be pre-approved and coordinated in advance by UPA as the brand manager. To request the ability to incorporate the identity into your promotional materials, or for more information about the University Park marketing campaign, please contact Beth Boggins at 330.777.2072 or send an email.

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In 2011, residents and visitors began to see manifestations of the new identity in the form of colorful street banners placed along Market, Exchange, Brown and Union Streets. More will be added in the near future.

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