UNIVERSITY PARK ALLIANCE MARKETING CAMPAIGN SELECTED AS EXCELLENCE AWARD WINNER
Contact: Beth B. Boggins
Senior Director, Communications and Community Relations
330.777.2072
bhouseman@upakron.com
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UNIVERSITY PARK ALLIANCE MARKETING CAMPAIGN SELECTED AS EXCELLENCE AWARD WINNER
Ohio Economic Development Association Recognizes UPA at Annual Summit
AKRON, Ohio – October 27, 2011 – The University Park Alliance (UPA) print marketing campaign was recognized today as the first place winner of the Ohio Economic Development Association (OEDA) annual Excellence in Economic Development Marketing Award - Large Communities. The award was presented at the OEDA Annual Summit in Columbus. OEDA’s annual excellence awards program recognizes the achievements of individuals and organizations in Ohio in the areas of economic and workforce development.
The UPA print marketing campaign is comprised of a collateral package including an “Assets of University Park” folder, a “Do You Have a Place Here?” organizational brochure, a one-page summary of UPA’s recently commissioned “Economic Impact Assessment,” a one-page summary of UPA’s recently completed “Akron Core City Vision Plan” master plan and five article reprints. The collateral package is the key printed communications tool used by UPA to brand the organization and present its mission and competitive advantages as a development partner to site consultants, business developers and potential funders.
UPA’s website was also recognized as a finalist for the statewide award.
About University Park Alliance
University Park Alliance (http://www.upakron.com/university-park-alliance) is a nonprofit community development corporation, dedicated to advancing an ambitious strategy of transformation for University Park, the 50-block neighborhood surrounding The University of Akron. UPA's comprehensive urban reinvestment development strategy is rooted in the importance of "placemaking," a holistic approach to community revitalization that plans and designs communities based on the needs of the people. UPA's efforts are organized around four programmatic areas: real estate development, economic development, social and human capital development, and community/civic engagement development. UPA receives major funding from the John S. and James L. Knight Foundation and its partners include The University of Akron, City of Akron, Summa Health System, Akron Beacon Journal, Akron Children's Hospital, Akron General Health System, Akron Metropolitan Housing Authority, Greater Akron Chamber, Akron Public Schools, and the University Park residential and business community.
About the Ohio Economic Development Association
The Ohio Economic Development Association (http://www.ohioeda.com/) supports efforts by state, regional and local governments and other organizations to strengthen the economic climate in Ohio, foster employment growth and expand economic opportunities for Ohio’s citizens.
