UNIVERSITY PARK ALLIANCE MARKETING CAMPAIGN AND WEBSITE SELECTED AS REGIONAL AWARD WINNERS
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Contact: Beth B. Boggins
Senior Director, Communications and Community Relations
330.777.2072
bboggins@upakron.com
UNIVERSITY PARK ALLIANCE MARKETING CAMPAIGN AND WEBSITE SELECTED AS REGIONAL AWARD WINNERS
Mid-America Economic Development Council Recognizes UPA at Annual Competitiveness Conference in Chicago
AKRON, Ohio – December 5, 2011 – University Park Alliance’s (UPA) marketing campaign and website were recognized today as winners of Mid-America Economic Development Council (MAEDC) annual Economic Development Marketing Awards. The organization’s marketing campaign was selected as the first place winner in the Community Promotion and Marketing Program – Large Community category and its website was selected as the second place winner in the Website – Large Community category. The awards were presented at the MAEDC Annual Competitiveness Conference in Chicago.
The MAEDC Annual Economic Development Awards program recognizes outstanding efforts in development of marketing materials, marketing events and economic development efforts in its ten Midwestern states (Illinois, Indiana, Iowa, Michigan, Minnesota, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin). Award winners will be featured in the January 2012 issue of Site Selection Magazine.
The UPA print marketing campaign is comprised of a collateral package including an “Assets of University Park” folder, a “Do You Have a Place Here?” organizational brochure, a “Our Core City Vision” video, a one-page summary of UPA’s recently commissioned “Economic Impact Assessment,” a one-page summary of UPA’s recently completed “Akron Core City Vision Plan” master plan and five article reprints. The collateral package is the key printed communications tool used by UPA to brand the organization and present its mission and competitive advantages as a development partner to site consultants, business developers and potential funders.
UPA’s website is the key online communications tool used by the organization to brand both the University Park neighborhood and the UPA organization and to increase interest and investment in both. It provides continually updated infromation through two separate and distinct, yet interwoven digital portals.
About University Park Alliance
University Park Alliance (http://www.upakron.com/university-park-alliance) is a nonprofit community development corporation dedicated to advancing the transformation of University Park, the 50-block neighborhood surrounding The University of Akron. UPA’s urban reinvestment strategy is to capitalize on the economic synergy of the area anchor institutions and develop a dense, walkable neighborhood with diverse cultural offerings, great healthcare, quality education and plenty of recreational and leisure opportunities. UPA receives major funding from the John S. and James L. Knight Foundation and its partners include The University of Akron, City of Akron, Summa Health System, Akron Beacon Journal, Akron Children's Hospital, Akron General Health System, Akron Metropolitan Housing Authority, Greater Akron Chamber, Akron Public Schools, and the University Park residential and business community.
About the Ohio Economic Development Association
The Mid-America Economic Development Council (http://www.maedc.net/) is a membership organization of economic development professionals who share best practices and is a resource for those professionals to make contact with site selectors, advance regional economic development programs and access thought leadership. MAEDC represents Illinois, Indiana, Iowa, Michigan, Minnesota, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin.
